Launching 5G in PNG with Digicel
5G will give people better streaming, gaming and entertainment experiences, more business and learning options, and the type of next-generation connectivity that will only enhance communities and bring long-distance families closer together.
Digicel’s 5G is going to transform PNG into a modern digital nation. Our job was to launch 5G through experience-led storytelling.
*Ai used for illustrative purposes, real campaign in production*
Press & OOH Static
Hero Film
Open on a white screen with a red opening title. Under the title is the Digicel Smile (brandmark). The camera moves through the Digicel Smile to take us to the first scene.
Title: EXPERIENCE THE WORLD IN 5G
We’re now in a modern house or apartment. A couple of twenty-something guys are excitedly playing a multi-player game – both are wearing earphones microphones. A title appears over the action.
Title: EXPERIENCE BETTER GAMING
We whip-pan to the next scene.
We’re now down at Ela Beach. A couple of twenty-something girls have a phone on a selfie stick and they’re making some content. We cut to the phone’s point-of-view for a couple of seconds to see what their content looks like. A title appears over the action.
Title: EXPERIENCE BETTER CREATION
We whip-pan to the next scene.
We’re now in a twenty-something girl’s bedroom. She’s sitting at her desk in front of a laptop. We look over her shoulder and see that she’s live streaming a lecture. A title appears over the action.
Title: EXPERIENCE BETTER LEARNING
We whip-pan to the next scene.
We’re now in some kind of start-up business. Three twenty-somethings sit in a small boardroom that has a TV on one wall. We can see they’re on a zoom call with four people on the screen. A title appears over the action.
Title: EXPERIENCE BETTER BUSINESS
We whip-pan to the next scene.
We’re now in a twenty-something’s bedroom. A guy and girl are sitting in bed watching a movie on an iPad or phone. The light is low and the glow from the screen illuminates their faces. A title appears over the action.
Title: EXPERIENCE BETTER STREAMING
We whip-pan to the next scene.
We’re now in a family home. Mum, dad and the kids crowd around a phone. They’re talking to some relatives who live on the other side of the country. A title appears over the action.
Title: EXPERIENCE BETTER CONNECTIONS
We whip-pan to the end frame. It’s on white like the opening title.
Title: DIGICEL 5G - BETTER CONNECTED
(smile brandmark)
Social
New!
OOH Special Build
Activation
5G is going to transform entertainment in PNG, so let’s collaborate with another famous red & white brand to livestream a concert.
Through Coke Studio, Coca Cola has a relationship with many musical artists in PNG and put on a few concerts each year.
Once 5G is established we could collaborate with Coke and become their ‘live stream’ partner for one of their concerts.
Radio
VO (GIRL): WITH 5G FROM DIGICEL, I CAN STUDY WHEN I NEED
We hear the sound of a computer start up.
VO (OLDER WOMAN): I CAN KEEP IN TOUCH WITH MY FAMILY
We hear the sound of a phone ringing.
VO (YOUNG MAN): I CAN BINGE MY FAVOURITE SHOWS
We hear the sound of a TV theme song.
VO (TEENAGER): I CAN KEEP MY WIN STREAK ALIVE
We hear the sounds of video game music and buttons.
VO (MAN): I CAN KEEP MY BUSINESS RUNNING
We hear the sound of two notification pings.
VO: I CAN HELP MY KIDS WITH THEIR HOMEWORK
We hear the sound of a computer keyboard typing.
VO (WOMAN): I CAN CONNECT WITH MY TEAM ACROSS THE COUNTRY
We hear the sound of a Teams call connecting.
VO (GRANDMA): I CAN TALK TO MY GRANDKIDS AS MUCH AS I WANT
We hear the sound of phone keyboard clicking.
VO (OLDER MAN): I CAN LET MY MUSIC PLAY NON-STOP
We hear music play from a speaker as he speaks. It then becomes the backing track for the rest of the spot.
VO (DIGICEL VOICE): EXPERIENCE THE WORLD BETTER CONNECTED VO: UPGRADE TO 5G WITH DIGICEL.
VO (ALL CHARACTERS): DIGICEL. BETTER CONNECTED