A new retail platform for BSP in Papua New Guinea.
This platform focuses on the core truth that in a market like PNG, people don’t want a banking product; they want reassurance that BSP is the simplest and safest way to manage their money.
Press
OOH
Offer Press & POS
Digital Experience
Build Your Future:
Gamification and interaction for the various products. For home loans, users can swipe back and forward to build and take apart a house made of green blocks. Once built the end card comes up with messaging and prompt to visit the website.
With this type of asset we can build in bespoke offers to the messaging and use it as a data capture tool across all stages of the customer journey.
