Wining new business with a campaign about bins…
Forgetting bin day isn’t the worst part, it’s the mad dash when you suddenly remember its bin day, or worse, you see the garbage truck two doors down and fast approaching.
*Ai used for illustrative purposes, real campaign in production*
Social & Posters
New!Social Films
TRADIE
We open on close up of a face, with pastry flakes in the moustache. Its slow motion, but we can tell that there is a lot of movement happening.
VO: A 4:30 am wake up and you still forgot...
We zoom out to see a young tradie, choccy milk in one hand and wheelie bin in one other, running in slow motion down his driveway. He has a high vis shirt and a pair of underwear on.
VO: Your bin day is changing.
SFX: beeping of a garbage truck.
VO: Search find-my-bin-day online and avoid the trash dash.
Cut to City of Gold Coast end frame with URL prominent in frame.
MUM
We open on a slow motion shot of a young mum, running down her driveway. In frame we see her running towards the bins, hand up trying to catch the attention of a garbage truck that is off screen.
VO: You packed the kids lunches, set out their uniforms and got them into the shower in record time.
We continue to slowly move in on the scene as garbage truck beeps can be heard in the background.
SFX: Beep... Beep.
VO: Even the best laid plans can come undone...
VO: Your bin day has changed. Search find-my-bin-day online and avoid the trash dash.
Cut to City of Gold Coast end frame with URL prominent in frame.
SMS
TEXT MESSAGE REMINDERS
• Got your running shoes ready? Check your new bin day and avoid the trash dash. Visit cityofgoldcoast.com.au/mybinday
• Avoid the trash dash Check your new bin day at cityofgoldcoast.com.au/mybinday
• Kids lunches packed Washing brought in Bins put out... Your bin day is changing. Check your new bin day at cityofgoldcoast.com.au/mybinday
Media Moment
To bring the change in bin days to the front of the GC’s minds, we will set up an activation on Surfers’ main street, inviting people to see who can run the 50m dash the fastest with a wheelie bin. The winner will then go head-to-head with Shirvo, live on Sunrise.
In the lead-up to the event, we will include radio integration and live reads, where hosts share tips on how to perfect your bin dash technique - both for those entering the race and for anyone who might forget their new bin day.
