Bank of Your Business
Every business is different. Yet business banking often treats businesses with a one-size-fits-all approach, selling the same products and solutions despite how drastically different businesses can be. The reality is that you can’t deliver the best outcomes for a business if you don’t truly understand it. Not just how it works on paper, but how it really operates: its rhythm, the pressures it faces, and the opportunities it’s chasing.
The more you understand a business, the better you can support it. Great business banking is about building a real understanding of the customer.
Great business banking feels built around your business.
Welcome to BSP. The Bank of Your Business
*Ai used for illustrative purposes, real campaign in production*
Press
Hero Film
This film will be shot portrait style with business owner smiling at camera in front of their business as movement unfolds behind them.
We open on a middle-aged man, standing in front of his business, smiling and looking at camera as a usual day of work unfolds behind him.
VO: We’re the bank of John, who has been running the Port of Lae for over 20 years.
We cut to a young woman standing in front of a busy warehouse looking at the camera.
VO: We’re the bank of Megs, whose small business is doing numbers online.
We cut to two young businessmen in the middle of a busy office.
VO: We’re the bank of Simon & Eugene who are revolutionising food delivery in PNG.
We cut to an old man sitting in a mechanics workshop.
VO: We’re the bank of James whose work has been keeping people on the road for as
long as we can remember.
We start to split the screen, all four characters come back to form a four-part split screen.
VO: We know every business is different, that’s why we tailor our range of financing, payment solutions and business services to work for you.
VO: Because at BSP, we aren’t just another bank. We’re the bank of your business.
Super appears on top of the split screen: Bank of the South Pacific. Super animates so ‘Bank of’ stays and ‘the South Pacific’ changes to ‘Your Business’
Social
In social statics will be similar to press - real people and real stories.
Here we will also launch our customer testimonial videos. Shot portrait style, like the hero film, with business owner talking at camera.
OOH
Activation
We launch the ‘Bank of Your Business’ marketing platform by taking over Duffy's Harbourside.
This would be a collaboration with Duffy, transforming the venue overnight into 'Bank of Duffy, fitted out with custom BSP x Duffy coffee cups and signage.
We’d invite media and influencers to the ‘Bank of Duffy’s’ creating a PR/media moment to launch our business banking marketing platform.
We will also have BSP staff on hand to educate people about our business banking solutions and sign up new customers.
